‘റീലുകൾ നിർമിക്കൂ.. ഇൻസ്റ്റഗ്രാമിൽ സജീവമാകൂ’; ജൻ സി പ്രക്ഷോഭത്തിനിടെ കേന്ദ്രമന്ത്രിമാരോട് മോദി

According to Mathrubhumi News, Prime Minister Narendra Modi has reportedly advised Union Ministers to increase their digital engagement, specifically encouraging them to create and share reels on Instagram. This directive comes amidst the ongoing 'cockroach' protest movement that has recently gripped parts of India, leading to significant political shifts including the resignation of the education minister.

The reported instruction suggests a strategic pivot toward social media as a primary tool for government communication and public outreach. By urging ministers to become more active on platforms like Instagram, the administration appears to be seeking more direct ways to counter the narratives emerging from the youth-led protest movements that have gained momentum across the country. The move is seen as an attempt to modernize the government's response to public dissent and maintain a presence in the digital spaces where the protest discourse is largely unfolding.

This development follows a period of intense political pressure, as documented by international reporting on the 'cockroach' protests, which have seen widespread participation and resulted in the education minister stepping down. As the government navigates the fallout from these demonstrations, the focus on digital visibility highlights the increasing importance of social media in contemporary Indian politics. It remains to be seen how this shift in communication strategy will influence the public perception of the administration as it addresses the grievances raised by the youth movement.