According to OTV, the Indian central government has officially launched a 100-week nationwide campaign titled ‘Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan’. The initiative is designed to promote a drug-free lifestyle among the country's youth and support the broader national vision of a developed India. Prime Minister Narendra Modi inaugurated the program via video conferencing, marking the start of a sustained awareness drive across the country.
The state of Odisha has formally joined the campaign, with Governor Hari Babu Kambhampati and Chief Minister Mohan Charan Majhi participating in the launch event virtually. The campaign is specifically targeted at individuals in the 18-30 age demographic, a group identified by the government as being particularly vulnerable to the rising concerns of substance abuse, including both drug and tobacco consumption.
Government officials emphasized that the initiative aims to address the multifaceted impact of addiction, which they noted affects not only individual health but also broader societal development. By focusing on youth engagement and awareness, the campaign seeks to mitigate the long-term consequences of substance abuse on the nation's workforce and social fabric. Further details regarding the specific activities and milestones for the 100-week duration are expected to be rolled out by state and central authorities in the coming weeks.
The story is reported by a credible regional outlet and describes a standard government awareness campaign. While not corroborated by international wires, it is internally consistent and aligns with typical Indian government public health outreach initiatives.
No corroborating trusted sources found.
Original report: OTV