CHERY Saudi Arabia hosts a media briefing on CHERY technology showcasing its development vision in Saudi Arabia

According to the Saudi Gazette, CHERY Saudi Arabia held a media briefing in Riyadh on August 8, 2026, to outline the company's evolving strategic direction within the Kingdom. The event served as a platform for leadership to engage with local media professionals and influencers, detailing plans for the brand's future operations in the Saudi market.

During the keynote address, Mark, Vice President of CHERY Middle East, confirmed that the company intends to manage its primary operations through a dedicated subsidiary. Furthermore, the brand announced a transition in its service model, noting that all after-sales support will be transitioned to a network of local distributors in the coming phase. This shift is intended to streamline customer service and improve accessibility for vehicle owners across the region.

The briefing also highlighted CHERY's broader corporate vision, which emphasizes the integration of advanced technology with modern aesthetics. Company representatives stated that the brand remains committed to contributing to a sustainable society by offering new urban mobility solutions tailored to consumers who prioritize individuality and modern design. The event marks a significant step in CHERY's efforts to solidify its presence and operational footprint in Saudi Arabia.