Commerce Ministry launches three-month exceptional discount season

The Saudi Ministry of Commerce has announced the launch of an exceptional three-month discount season, aimed at stimulating retail activity and providing increased value to consumers. According to the Saudi Gazette, the initiative allows commercial establishments and online retailers to offer promotional sales between August 1 and October 31, 2026, without these campaigns counting toward their annual allocation of permitted discount days.

This policy change was communicated via a circular issued to the Federation of Saudi Chambers. Under the new guidelines, businesses are required to apply for discount licenses electronically through the ministry’s official portal. Once approved, retailers are authorized to print and display these permits, ensuring transparency for shoppers throughout the promotional period. The ministry has emphasized that while the initiative offers greater flexibility, businesses must continue to adhere to all existing regulations governing promotional campaigns.

The Federation of Saudi Chambers has encouraged private sector entities to participate in the initiative, noting that the extended season is designed to maximize benefits for both the business community and the public. By decoupling these promotions from the standard annual limit, the ministry aims to foster a more dynamic retail environment. Businesses interested in participating are encouraged to finalize their electronic applications to ensure compliance and to begin their promotional activities in accordance with the ministry's established timeline.