How Utkarsh Pipes is Targeting 10,000 Dealers Nationwide to Strengthen its Secondary Sales Touchpoints

According to The Assam Tribune, Utkarsh Pipes & Fittings has announced an ambitious strategic initiative to expand its secondary sales network to 10,000 dealers across India. The company, which currently operates across more than 10 states, aims to bolster its market presence by deepening its distribution ecosystem and enhancing accessibility for its product line.

The expansion plan follows the company's existing footprint, which includes over 5,000 dealers, 200 distributors, and more than 100 project approvals. With an annual production capacity of 68,000 metric tonnes, Utkarsh Pipes intends to integrate its manufacturing capabilities with a more robust engagement strategy involving plumbers, distributors, and improved after-sales support services.

This move is part of a broader effort by the company to streamline the route from its manufacturing facilities to end customers. By strengthening these secondary sales touchpoints, the company seeks to maintain competitiveness in the pipes and fittings industry, ensuring that its products remain readily available to meet growing infrastructure and construction demands nationwide.