Oman warns social media influencers, businesses against promoting food products without approval

According to the Times of Oman, the Sultanate’s Food Safety and Quality Center has issued a formal warning to social media influencers, content creators, and commercial businesses regarding the promotion of food products. The directive mandates that all promotional activities involving food items must receive prior official approval from the relevant authorities before being shared with the public.

This regulatory move is part of a broader effort by Omani officials to ensure consumer protection and maintain public health standards across digital platforms. As social media marketing continues to grow as a primary channel for food and beverage advertising, the government is seeking to curb the spread of unverified health claims and ensure that all marketed products meet national safety requirements.

Businesses and influencers are now required to ensure that their promotional content aligns with the guidelines set forth by the Food Safety and Quality Center. Failure to comply with these regulations could result in legal consequences or administrative penalties. The authority emphasized that this measure is intended to safeguard the community from potentially misleading information or unsafe food products that may be promoted without proper oversight.