Samsung will reportedly raise DRAM and NAND prices for smartphone makers

According to a report from the Korean publication Sisa Journal e, Samsung Electronics is planning to implement a price increase for its DRAM and NAND memory components used in smartphones. The proposed hike, reportedly ranging between 7% and 10%, is expected to impact major smartphone manufacturers globally as the company seeks to adjust its pricing strategy within its DS (Device Solutions) division.

Negotiations regarding these price adjustments are already underway with various Chinese smartphone makers, who are reportedly the first group to be engaged in the new pricing structure. The report further indicates that Samsung intends to bring Apple to the negotiating table during the fourth quarter of the year, spanning from October to December. Analysts note that Apple remains a significant player in this sector, as the company's procurement volume for NAND flash memory is estimated to be substantially higher than that of Samsung's own internal smartphone division.

Industry observers suggest that the move reflects broader efforts by semiconductor manufacturers to stabilize margins amid fluctuating demand in the consumer electronics market. Because Samsung operates its DS and DX (Device eXperience) divisions as separate entities, the company's own smartphone manufacturing arm is also expected to be subject to the new pricing, ensuring a consistent application of the policy across its client base. Neither Samsung nor the affected manufacturers have issued a formal statement regarding the specific terms of these ongoing negotiations.