Saudi Arabia unveils 2026 National Day identity

According to the Saudi Gazette, the Kingdom of Saudi Arabia has officially unveiled the visual identity for its 2026 National Day. The announcement was made on Tuesday by Turki Al-sheikh, Chairman of the Board of Directors for the General Entertainment Authority (GEA).

The new identity, launched under the slogan 'Our Pride Is in Our Nature,' is designed to serve as a comprehensive visual framework for government, private, and non-profit sectors. By standardizing the use of media and communication materials, the GEA aims to ensure a consistent and cohesive presentation of the National Day across all platforms and public events.

Officials stated that the concept behind the identity is rooted in core Saudi values, including courage, vision, authenticity, determination, generosity, and hospitality. The initiative is intended to foster a sense of national belonging and pride, building upon the foundations established during previous years' campaigns. This unified visual reference will guide the aesthetic direction for the upcoming celebrations, ensuring that the Kingdom's national importance is reflected in all commemorative activities.