ഐടി ജോലിയുപേക്ഷിച്ച് ഇൻഫ്‌ളുവൻസർമാരായി; ഒറ്റവർഷം കൊണ്ട് സമ്പാദിച്ചത് 1.9 കോടി രൂപ

According to a report by Mathrubhumi News, a growing number of professionals in India are choosing to transition from traditional corporate IT roles to full-time content creation. The report highlights the financial success of individuals who have pivoted to social media influencing, citing earnings of approximately 1.9 crore rupees within a single year of operation.

This trend reflects a broader shift in the Indian labor market, where the rise of the creator economy is increasingly viewed as a viable alternative to conventional employment. For many, the decision to leave the IT sector is driven by a desire for creative autonomy and the potential for higher income scalability, despite the inherent volatility of the influencer industry.

While the IT sector remains a cornerstone of the Indian economy, the success stories of these career-switchers are gaining significant attention. Industry analysts suggest that while such high earnings are not representative of every creator, the trend underscores the changing aspirations of the younger workforce who are prioritizing digital entrepreneurship over traditional corporate career paths.